Subscribe to the newsletter

Ultimate guide to buying a laser hair removal machine

With this post we are going to offer you a definitive guide to buying a professional laser hair removal machine and not die trying.

It's one of the biggest investments you can make to boost your business and it's not just any investment... With most of the centres we work with, professional laser hair removal typically accounts for 60% or more of their revenue.

Choosing the right professional laser hair removal equipment is not a whim, it is one of the most important decisions you can make.

Read carefully, we will help you to make the right decision.

Table of Contents

Why is there such an oversupply of laser hair removal machines?

As we have already mentioned in another post, we are living in times of triumph of beauty This has resulted in the development and strengthening of the aesthetics sector and, of course, in the exponential growth of an associated sector, the aesthetics sector. aesthetic appliances. The concern for maintaining and enhancing personal beauty is a historical universal of which we have records from the earliest epochs of human evolution. But today, with new technological advances and the development of the wellness culture, beauty has become one of the most important issues in its own right. The market is governed by the mechanisms of supply and demand. When there is an unsatisfied demand the most pioneering producers of goods and services try to satisfy it, if that market segment consolidates and continues to grow all the players in that market will want to participate in that winning dynamic. The aesthetic devices sector, and, in the case of this post, its most popular and demanded equipment: laser hair removal machinery, has consolidated and is continuously growing, which has attracted producers and distributors of all kinds who want to benefit from this state of affairs. All this, together with the nature based on continuous change and innovation to which the high-tech sectors are subject, has generated an overwhelming offer of hair removal equipment, among which, unfortunately, companies and products of dubious quality are entering, which, in many cases, in addition, do not offer adequate after-sales follow-up or simply lack it. Throwing you into a deficient and highly frustrating purchasing process. Choosing a laser hair removal device has become an arduous and complicated task. That's why we're going to provide you with this guide breaking down the different stages of your buying process to make things easier for you.

Focusing on the customer and laser technology

Any business that aspires to survive over time must have a thorough understanding of its target customer and their needs. demographic profile (age, gender, nationality, profession, marital status, etc.) of your typical customer.

In addition, and linked to the above, every aesthetic medical centre must know what type of treatments and, therefore, the type of equipment its potential clientele is demanding.

Let us take a few examples.

The younger clients are often inclined towards laser hair removal.

The older clients have many options to be attracted by rejuvenation therapies: anti-ageing, anti-wrinkle, firming, etc.

The clients with dark phototypes (V or VI) are going to have problems with certain laser hair removal technologies.

Once we have targeted the client, we can make a first choice for the most suitable treatment modality for their needs.

More examples.

If we have customers of a wide range of phototypes it would not be very appropriate to choose the laser hair removal technology from alexandrite as it only focuses on phototypes I to III. For this we could choose diode laser (I to IV) or systems SHR laser (I to V).

If we are located in a transit area where most of our customers do not live. (commercial or work areas...) where you need a fast and efficient laser hair removal treatment like the SHR laser system, it would make little sense to choose a ruby one.

We can think that choosing N-Yag laser technology we can "kill several birds with one stone" and offer laser hair removal and work on spider veins and skin blemishes. This would be a mistake because N-Yag, if it is efficient for the former, is much less so for laser hair removal.

Therefore, you must know your target customer and their treatment needs well in order to choose the right laser hair removal equipment. Remember, knowledge is power.

What budget do you have?

Human beings are easily carried away by emotions. Buying is usually a stimulating process that mixes fun, vertigo, enthusiasm... But we are talking about making a capital investment for your business that will have important consequences in your life.

It is time to put common sense to work, establishing purely rational mechanisms for analysing the situation in order to make the right decision.

One of the main objective limitations to buy your professional laser hair removal equipment is the budget you have.

After a financial study of the investment you are allowed to make, you know what the limit is. If you go beyond it, you may risk the stability of your business.

Set reasonable limits, don't get carried away by emotions.

We are moving forward in the buying process, we still have important things to tell you. Stay tuned because we will continue to offer you more posts that will constitute a definitive guide so that you can become an expert with a clear idea of what you need when buying your laser hair removal machine and make the right choice in one of the most important decisions you can make.

See you soon.